
The Who

I have been coaching – and improving the lives of others – my entire life.
I set up Shane O’Byrne – The Mental Strength Coach in 2018. My practice focuses solely on instilling positivity, belief, confidence and resilience to achieve goals, addressing issues (such as anxiety and stress) that may be holding individuals or teams back from performing at their very best. I help individuals identify where they want to get to, create a structured plan, and instil the necessary attitudes, beliefs and actions to get them there.
Throughout my career in Marketing & Sales, I have been coaching, mentoring, guiding, advising and doing everything to positively enhance the lives of those I come into contact with for over 30 years.
Both these business operations require insight and understanding of people to succeed, so my career has essentially shaped my practice. I have created my style and take my learnings from the study of just about every single self-help, confidence and motivational author and guru that has ever graced a bookshelf, stage or webinar.
Selling yourself is a prerequisite for every aspect of life.
Grant Cardone
The Why

Why do I coach?
The best advice and guidance comes from a place of empathy and understanding.
Having suffered from a lack of confidence and being an uncomfortable introvert until I turned 30, I have a personal understanding of the problems, issues and restrictions such conditions can cause. A life lived in fear. The truth is life doesn’t need to be that way. We’re only here once; most would agree that we owe it to ourselves to be the very best we can be and have the best life possible.
And I LOVE people. Everything about how people operate, think, feel and behave; how we limit ourselves and don’t need to. And I know that limitation prevents us from being blissfully happy. It’s unnecessary, and I’m here to change that.

I hold a Diploma in Emotional Intelligence from PSI. Emotional Intelligence (EI) is the methodology of how an individual manages themselves to be personally and interpersonally effective. Businesses high in Emotional Intelligence benefit from more engaged employees and leaders, staff who can adapt and cope with change, better teamwork, collaboration and innovation.
The Diploma was a comprehensive study of every aspect of (other) people and self-management; how to understand, empathise and assimilate with people from which I created a roadmap out of my own mediocrity and into the wonderful life that has resulted.
My skill is in understanding people, what makes them tick and what they need to do to make them tick better. Driving down into the very heart of EXACTLY what they want, helping them to realise that absolutely anything is possible and putting in place all the beliefs, feelings, thoughts, steps and actions to ensure they realise their ultimate goal – to be the very best version of themselves possible.
Shane O'Byrne - The Mental Strength Coach
You don’t get to choose how you’re going to die or when. You can only decide how you’re going to live now
Joan Baez
The How

People are everything. People make the world go round. You understand people and you understand the world.
You understand people, and you can use that skill, insight and ability to achieve whatever you want.
I use my expertise with people to look at where they are now and where they want to go. Building confidence and resilience whilst simultaneously addressing the issues within their belief system that are holding them back. From there, we create a pathway to get them there.
I work through obstacles - bringing in more specialised help if/when necessary, to work through whatever issues prevent my clients from believing in and achieving their goals.
I provide mental strength coaching to individuals, groups and teams in person and virtually.
The How - The Style
Loosely basing my strategies on the GROW model - for simplicity - I couple an energetic, personable, friendly, empathic, positive, collaborative style with a structured, probing process that delves into the issues faced by my clients.
I am a people expert and I use this expertise to discuss, assess and identify where an individual is now and where they want to go. Helping develop that roadmap as required.
I challenge their thoughts, feelings and beliefs. Raising self-awareness and bringing about genuine, positive, lasting change for each and every client. I build self-worth and create resilience to enable them overcome the obstacles preventing them from achieving their goals and address any limiting beliefs that are holding them back from realising their full potential and utilising that to the full benefit of themselves and their employers.
Are you full of plans, dreams and ideas, but not sure how to take them forward?
Achieving your goals starts with taking the first step
The Results

